Incudem predicts citizens in the living environment with big data preferences

Eindhoven, 24 October 2018 - There is still a gap in the Netherlands between how municipalities organize the living environment with, for example, greenery and street furniture, and the needs of the residents in that area. Start-up Incudem tackles this problem. By means of big data and targeted small data, the preferences of residents are predicted and mapped per neighborhood

Eindhoven, 24 October 2018 - There is still a gap in the Netherlands between how municipalities organize the living environment with, for example, greenery and street furniture, and the needs of the residents in that area. Start-up Incudem tackles this problem. By means of big data and targeted small data, the preferences of residents are predicted and mapped per neighborhood. This provides a very good handle for design, management and use of the living environment. And thus for substantially higher citizens' satisfaction.

"Citizen participation processes are usually dominated by an involved minority: the participation elite, " says Freek Huijsmans, business director at Incudem. Their preferences often prove unrepresentative, with the result that there is a lot of chaos about how neighborhoods are organized and maintained by municipalities. Grass too long or too short, ugly lampposts or dull landscaping. "It must and can be better. Thanks to big data, there is already so much known per neighborhood about residents that this information can serve very well as a basis for a citizen-oriented environment. You bring the wish of the majority in the picture, with much more satisfaction to result. There is a huge potential for improvement. "

Communication and participation

With open data, the system creates lifestyle profiles of citizens per neighborhood. These not only provide a basis for the design, management and use of the living environment, but also how to shape the communication and participation with neighborhood residents. "This also leads to more satisfaction on the part of the civil servants of the municipality, " adds Jim Steenbakkers, marketing director of Incudem. "Because with our solution, they get a tool to take actual valued action. And also AVG proof. "

Buurtinder

The Incudem database is supplemented with small data per neighborhood, which is collected with, among other things, an online 'neighborhood' (online tool with which preferences for the living environment can be indicated by means of swipes). Steenbakkers: "Because we do this in several places in the Netherlands, the profiles are increasingly enriched. Municipalities therefore no longer have to invent the wheel. "The system (which works with a Monitor and a Toolkit) is ready for use. Two municipalities have now confirmed that they want to get started with it. The start-up additionally seeks three more municipalities to start a pilot. Interested can be reported via the website (Incudem.nl).