O2mc assesses social emotions for NOS broadcast enthronement

NOS monitors emotions on social media around inauguration with O2mc Community During the live report of the enthronement on Tuesday, April 30, the NOS will also monitor the sentiment on social media. The broadcaster makes use of O2mc Community. This technology delivers automated and accurate real-time sentiment analysis on social media such as Twitter

NOS monitors emotions on social media around inauguration with O2mc Community

During the live report of the enthronement on Tuesday, April 30, the NOS will also monitor the sentiment on social media. The broadcaster makes use of O2mc Community. This technology delivers automated and accurate real-time sentiment analysis on social media such as Twitter.

During the report of the inauguration of King Willem-Alexander, the NOS will also monitor the news coverage on Twitter with a sharp eye. The broadcaster uses O2mc Community for this. This advanced platform analyzes with high accuracy whether a tweet or post is positive, negative or neutral. The results are clearly displayed in a dashboard so that it is clear at a glance how the general mood on social media is about a certain topic.

Truthful reflection
This is the first time that the NOS uses O2mc Community. Stefan de Kraker, CEO of O2mc, is honored to be able to contribute to the report. "The fact that an organization like the NOS decides to use O2mc Community is a nice reward for the years of research and development that underlie the technology. The NOS does not go ice overnight; fact checking and an objective, truthful reflection of the situation are of course very important. And that this organization wants to rely on O2mc Community at such an important event, says a lot about our quality and accuracy. "

Realtime meets live
There is no human assessment whatsoever for the analysis that O2mc Community performs on messages on social media. As a result, O2mc Community is able to 'score' the sentiment in a message with a maximum delay of 10 milliseconds. De Kraker: "During a live report you want to have the most up-to-date information. The real-time analysis that O2mc Community performs is therefore ideally suited. And at an event like the enthronement you will of course be faced with an immense amount of messages that you can never process manually. O2mc Community can do that, in real-time and conveniently arranged. Moreover, the overall accuracy of O2mc Community is at least as good as that of human interpretation. We hope that the NOS can use the insights of O2mc Community in a beautiful way and give the viewers a good idea of ​​how the Netherlands is experiencing the inauguration on social media. "