Sixth European takeover for Rakuten

The Japanese e-commerce giant Rakuten buys the French logistics company ADS. Its robot technology should be in the hands of the small and large online traders, starting in France and Japan and eventually worldwide. The Japanese do not know how many Rakuten pays for Alpha Direct Services (ADS) (PDF). From the takeover message it only becomes clear again that Rakuten is building a solid infrastructure in Europe for the trade and distribution of physical goods and digital services

The Japanese e-commerce giant Rakuten buys the French logistics company ADS. Its robot technology should be in the hands of the small and large online traders, starting in France and Japan and eventually worldwide.

The Japanese do not know how many Rakuten pays for Alpha Direct Services (ADS) (PDF). From the takeover message it only becomes clear again that Rakuten is building a solid infrastructure in Europe for the trade and distribution of physical goods and digital services.

ADS is a company that combines IT and robotics for storage centers. As a result, several French webshops are able to deliver orders on location on the day of order. Foreign orders can be delivered a day later.

The technological knowledge will be deployed in France, but the Japanese head office shows quite clearly that they would like to import the purchased technology for their own use. ADS systems must also become available quickly in the other countries where Rakuten is now active: Germany and England.

This should lead to considerable cost savings:

Rakuten has bought several European companies over the past few years to develop its non-Japanese activities. It usually concerns local companies with high expertise. Where Americans often buy market share, the Japanese buy knowledge and know-how. Then they invest in the international upscaling of these.

*) See here Emerce 'earlier news about Rakuten