Twitter you rich: 'influencer marketing'

Actor Dirk Zeelenberg (Divorce, All Stars) has officially started his Twitter platform Spreadthebrand.com. Via this platform, companies can let influential Twitterers spread messages against payment. Zeelenburg experimented with the concept more than a year ago via his own company Lopen Vuur. At that time, famous Dutch people were approached

Actor Dirk Zeelenberg (Divorce, All Stars) has officially started his Twitter platform Spreadthebrand.com. Via this platform, companies can let influential Twitterers spread messages against payment.

Zeelenburg experimented with the concept more than a year ago via his own company Lopen Vuur. At that time, famous Dutch people were approached. Someone with three hundred thousand followers could easily earn five hundred euros per tweet per tweet.

Zeelenberg and his new partner Ton van 't Noordende (known from the accelerator Startbooker) are now talking about' influencer marketing '. An algorithm determines the social media value (SMW) of the Twitterer. That does not necessarily have to be a reach, as well as an impact.

Twitterers can register via Spreadthebrand.com, after which a profile is created. The influentials are then ranked according to categories such as sports, fashion or music. Advertisers / brands can indicate which target group (s) they want to reach. The profile remains the secret of the blacksmith, sponsors do not get access to that information, says Van 't Noordende. "We are very selective with the partners we choose. We prefer not to sell parties that want to sell too much. Promotion marketing is more obvious. We also ensure that the sponsored messages are dosed. It is not intended that someone posts messages throughout the day. "

Currently it is being investigated whether this method can also be applied via Facebook and other social media channels. Van 't Noordende says that there is a lot of interest in the platform.