But few Americans know what a chatbot is

But few Americans - one in five - know what a chabot is. This is shown by research by DigitasLBi. The good news: consumers are quite willing to communicate with chatbots. 37 percent would like to receive advice in this way, 14 percent would also like to chat via chatbots. Especially millennials are open to automated recommendations

But few Americans - one in five - know what a chabot is. This is shown by research by DigitasLBi. The good news: consumers are quite willing to communicate with chatbots.

37 percent would like to receive advice in this way, 14 percent would also like to chat via chatbots. Especially millennials are open to automated recommendations.

A good first impression is important. Negative experiences can lead to customers dropping out and no longer want to contact the brand in question.