Google introduces quality mark for conversion experts

Google has created a new quality mark for experts in the field of conversion. In the Netherlands, two companies are certified as Google Conversion Partner, Netsociety and Traffic4u. With the program, Google wants to help companies in the e-commerce increase revenue from the website by converting more visitors to customers

Google has created a new quality mark for experts in the field of conversion. In the Netherlands, two companies are certified as Google Conversion Partner, Netsociety and Traffic4u.

With the program, Google wants to help companies in the e-commerce increase revenue from the website by converting more visitors to customers.

Companies that are interested in becoming a Google Conversion Professional need to meet a number of issues. A laundry list of requirements states that a company must be qualified as a Google Analytics Authorized Consultant and Website Optimizer Authorized Consultant. The list continues, so the company is obliged to employ at least three employees who are qualified as Google Advertising Professional and as many who are qualified as Google Analytics IQ.

Google Conversion Professionals should include a network of consultants who can help companies grow by 'using knowledge and experience in analyzing, testing and improving websites'. Preferably in combination with the free web analysis tool, Google Analytics.

At present, the program has two partners in the Netherlands, in Germany 6 and in the United Kingdom 3.