Belgian app myShopi makes it possible to shop directly from the mobile advertising leaflets of different stores

The popular Belgian app myShopi now makes it possible to shop directly from the mobile advertising leaflets of different stores. Mobile nowadays plays a role in no less than 50% of the purchases, and we Belgians are also increasingly making mobile purchases. Via the myShopi app, now more than 900, 000 times downloaded in Belgium, consumers have direct access to the most diverse web shops , more specifically through their mobile advertising leaflets

The popular Belgian app myShopi now makes it possible to shop directly from the mobile advertising leaflets of different stores.

Mobile nowadays plays a role in no less than 50% of the purchases, and we Belgians are also increasingly making mobile purchases. Via the myShopi app, now more than 900, 000 times downloaded in Belgium, consumers have direct access to the most diverse web shops, more specifically through their mobile advertising leaflets.

In total, myShopi groups the brochures of more than 200 Belgian retailers, from Media Markt and ASAdventure to Ici Paris XL and Weba, from Blokker and Hema to Coolblue and Bart Smit. myShopi users select interactive folders, click on the product of their choice, get more product information and immediately click through to the mobile website of the store to purchase the product.

Another unique feature is that the myShopi app is directly linked to the various e-commerce shops, giving the consumer the latest product information, prices, promotions, etc. at all times when browsing the mobile folders.

Just like in the paper folders, we all go online looking for the best prices promotions. Via the search bar on myShopi.be and in the app, consumers search for products and brands. The direct link between myShopi and the e-commerce shops gives them a handy overview of the offer in the various folders and (web) shops.

myShopi was rewarded with a Digital Marketing Award, presented by Bloovi on November 17, 2016 for the innovative approach to mobile folders and promo search, bringing retailers and consumers together.