NRC launches startup for social information platform

NRC Media is setting up a new startup. With the new service, everyone can share information with followers in his own field or area of ​​interest. For example, the online jungle of content must become more accessible. Ernst-Jan Pfauth, formerly Chef Internet at NRC Handelsblad & nrc.next, is going to set up the online service together with Ward Wijndelts, formerly editor at NRC Digitaal. No

NRC Media is setting up a new startup. With the new service, everyone can share information with followers in his own field or area of ​​interest. For example, the online jungle of content must become more accessible.

Ernst-Jan Pfauth, formerly Chef Internet at NRC Handelsblad & nrc.next, is going to set up the online service together with Ward Wijndelts, formerly editor at NRC Digitaal. Now that everyone on the web can publish information themselves, there is a huge amount of content available, where it is not always easy to find what someone is looking for.

"It will be a platform where everyone can become a curator, " says Pfauth. "You can start a blog now, or post useful links on Facebook or Twitter, but that evaporates so quickly. Moreover, that is often peppered with personal information. You should not have that. "If it is up to him, there will be a new service in which all articles, films, blogs and other content that other people think are worth reading or watching are collected.

"There is nowhere a good place where you can follow your own permanent experts." With the new service, anyone who wants to can be a curator or expert in his / her own area of ​​interest. Pfauth: "If you are a bad curator, then you simply have no followers." It is still being thought how the really good curators come up with an algorithm. "I can imagine that people who are applying for a job somewhere can show their page as a recommendation."

An earnings model is not really clear yet. "It was a problem we were dealing with ourselves, how to find the right information on the web from the enormous amount of information." If that problem is solved, the earnings model will come naturally, according to Pfauth. "We think of advertisements, although we are not too keen on that." But offering premium services is also an option that Pfauth keeps open. "I trust that many people are faced with the problem of an unclear web and that in some way, a kind of reward comes back."

NRC Media invests in the startup. Exactly how much that is, Pfauth does not want to lose that. "I'm still looking for people. To help with the technology and design. And we need a building, computers that we have to work on. So just work it out. "The first six months are looked at how it goes, and then look further at how it is set up.

Pfauth hopes to come up with a first test version this year.