RTL MCN signs new video talents

The YouTube network of RTL Nederland has contracted twelve new talents. The range grows with a quarter to forty million views. Names such as NiazTube, Puna, Ballinnn and ZwareJongenZ are the new partners of the multichannel network of RTL. In total, the media company signed twelve new talents in recent months with a combined reach of ten million views per month

The YouTube network of RTL Nederland has contracted twelve new talents. The range grows with a quarter to forty million views.

Names such as NiazTube, Puna, Ballinnn and ZwareJongenZ are the new partners of the multichannel network of RTL. In total, the media company signed twelve new talents in recent months with a combined reach of ten million views per month.

It is a mix of famous appearances from YouTube, acquaintances of Facebook and new talent that does not have its own channel yet. RTL MCN concluded contracts that vary in duration from half to two years.

"They are all experts in a specific area. Our central themes are Music, Fashion, Fun & Entertainment, Urban Lifestyle and Fit & Food. Some of them are already big and others are talents that we can make ourselves big by guiding them ", says the manager of RTL MCN Erik Kepper.

Compared to other MCNs, Kepper and his team offer perfect partner support. "We have SEO specialists, a talent academy and offer workshops and facilities to learn better productions. And we can help by professionalizing the sale. "

RTL MCN does in fact the same as what a TV channel does. It collects good quality productions and bundles them towards the advertiser market. The publication, however, does not go through a picture tube in a living room but via YouTube. "We have YouTube sales rights and have the expertise to close good sponsorship deals. We know from the TV world how to link brands to a fanbase. "A third element of exploitation is programmatic selling via SpotXchange.

RTL itself has dozens of channels on YouTube. The vloggers are a supplement to that.

Kepper is still looking for strong partners and influentials to commit to. They will make their own road productions that may have an overflow to television. "There are a number of genres in which we have little video on offer but with a potentially large reach. We see that in America. We develop it ourselves and possibly bridge the gap between web and television. "