Adfactor enables podcast for advertising purposes

Content marketing specialist Adfactor, part of RTL, now offers advertisers the possibility to use podcasts for advertising purposes. Adfactor starts with a portfolio of various podcast publishers, including the platforms of RTL Nederland, Nu.nl and technology website Numrush. Phileas Fox, director Adfactor, talks about an interesting addition to the media mix

Content marketing specialist Adfactor, part of RTL, now offers advertisers the possibility to use podcasts for advertising purposes.

Adfactor starts with a portfolio of various podcast publishers, including the platforms of RTL Nederland, Nu.nl and technology website Numrush.

Phileas Fox, director Adfactor, talks about an interesting addition to the media mix. 'Above all, it's a user-friendly medium, you can listen to it in peace at the moment you want it.'