Sjoerd van Loon (Red Urban) starts production company Addigital

Sjoerd van Loon has left office Red Urban to start a new company, Addigital. The agency supports advertising agencies in the field of digital productions. Van Loon lacked the daring factor in this type of production companies. 'My experience shows that there is often a lot of stress for the advertising agency

Sjoerd van Loon has left office Red Urban to start a new company, Addigital. The agency supports advertising agencies in the field of digital productions.

Van Loon lacked the daring factor in this type of production companies. 'My experience shows that there is often a lot of stress for the advertising agency. I want to do that differently with Addigital, 'he says to Adformatie.

Van Urban founded Red Urban in 2002 together with Jelle Kolleman, Kees van Dorp and Merijn Jagers. In 2007 the agency came into the hands of DDB Worldwide. Then he was CEO of Y & R Amsterdam, and followed a new period with Red Urban.