Ericsson: 10 consumer trends for 2017: artificial intelligence and virtual reality

Rijen - Ericsson (NASDAQ: ERIC) ConsumerLab presents its sixth annual trend report 'The 10 Hot Consumer Trends for 2017 and beyond' which gives it a look into the future. Artificial intelligence (AI) is an important theme this year and consumers see it play a greater role than before - both at home and at work

Rijen - Ericsson (NASDAQ: ERIC) ConsumerLab presents its sixth annual trend report 'The 10 Hot Consumer Trends for 2017 and beyond' which gives it a look into the future. Artificial intelligence (AI) is an important theme this year and consumers see it play a greater role than before - both at home and at work. Indeed, 35 percent of advanced internet users want a consultant for artificial intelligence at work, and one in four wants this person as his manager.

These are the ten trends for 2017 and after:

1. Artificial intelligence everywhere : 35 percent of advanced internet users want an AI adviser at work, and a quarter like to see them as their manager. At the same time, almost half are concerned that KI robots will ensure that many people lose their jobs in the short term.

2. Setting the pace for the Internet of Things: Consumers are increasingly using automated applications, which stimulates the acceptance of IoT. Two in five believe that smartphones learn their habits, and automatically take action on their behalf.

3. Pedestrians drive autonomous Cars : In the future we will probably no longer drive our car ourselves. One in four pedestrians would feel safer when crossing when all cars are self-steering, and 65 percent of them prefer a self-driving car.

4. Merged reality: Almost four out of five VR users believe that this technology can no longer be distinguished from reality within three years. Half of the respondents are already interested in gloves or shoes that you can use to communicate with virtual objects.

5. Bodies out of sync: If self-driving cars become reality, the number of cases of car sickness will increase. Three out of ten expect to need medication. One in three also wants travel or motion sickness tablets for the use of VR and 'augmented reality'.

6. The smart device safety paradox: More than half already use an emergency alarm, tracking or notifications on his smartphone. Of those who say they feel safer with their smartphone, three in five say they take more risks because they trust their phone.

7. Social silos: People are now consciously changing their social networks in silos. One in three says that social networks are their main source of news. More than one in four thinks the opinion of his contacts is more important than the views of politicians.

8. Augmented personal reality: More than half of people want to set up augmented reality glasses to illuminate a dark environment and map out dangers. More than one in three also want to remove disturbing environmental elements.

9. The privacy divide: Two in five advanced internet users only want to use encrypted services, although people are divided on this. Almost half are satisfied if their privacy is only reasonably guaranteed, and more than one in three do not believe that privacy still exists.

10. Big tech for all: More than two in five advanced internet users want to buy all their products from the five largest IT companies. Of these, three out of four believe that this will be the case within five years.

Michael Björn, Head of Research at Ericsson ConsumerLab about the rise of virtual reality: "I think we should have reality time about reality time. In fact, what we call "reality" is becoming more personal and subjective. Consumers do not just surround themselves with like-minded people on social networks, they also start to adapt the way they experience the world with VR and augmented reality technologies. Consumers also want the future to remain fully mobile. This implies a rapidly growing demand for battery-friendly, direct and fast connectivity. In that sense, reality time means that it's time for 5G networks. "

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About the report

The results of the '10 Hot Consumer Trends for 2017 'report come from the Ericsson ConsumerLab global research program and data from an online survey of advanced internet users in 14 major world cities, which was conducted in October 2016. Although the study is representative of 27 million citizens, they are important because of their early adopter profile for exploring future trends.

About Ericsson

Ericsson is the world's largest provider of communication technology and services. The long-term relationships with all major telecom operators in the world enable people, companies and societies to develop the potential and create a more sustainable future. Ericsson's services, software and infrastructure - especially in mobility, broadband and the cloud - enable the telecom industry and other sectors to do better business, increase efficiency, improve user experience and exploit new opportunities.

With more than 115, 000 employees, the company is active in more than 180 countries. Today, more than 40 percent of global mobile traffic is about Ericsson networks and Ericsson supports networks that serve more than 2.5 billion subscribers. Ericsson's investments in research & development ensure that their solutions and customers stay ahead. Net sales in 2015 amounted to SEK 246.9 billion (USD 29.4 billion). Ericsson was founded in 1876, is headquartered in Stockholm and is listed on NASDAQ OMX Stockholm and NASDAQ New York.

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