Webshop puts man naked on the street!

As a small lighting shop, it takes courage to stand out among the 'big' competitors. A striking commercial contributes to this. As of today, Directlampen.nl launches a TV commercial for the first time. January is a suitable month to put the interior in the spotlight. The Christmas tree is in fact out of the house and the empty spot requires lighting

As a small lighting shop, it takes courage to stand out among the 'big' competitors. A striking commercial contributes to this. As of today, Directlampen.nl launches a TV commercial for the first time. January is a suitable month to put the interior in the spotlight. The Christmas tree is in fact out of the house and the empty spot requires lighting.

Dark month
December is every year a sign of warmth and cosiness. Everything revolves around the Christmas tree and the house is cosily decorated. January, on the other hand, is a dark month. The Christmas tree is out the door, the decoration is stored away and the festive Christmas lights have been cleaned up. A dark and empty spot remains. That empty spot requires padding. Lighting gives atmosphere to the room and immediately brings conviviality into your home.

Get lamps at home
Directlampen.nl is a trendy lighting webshop with all types of lamps. The webshop focuses on women between the ages of 25 and 45. It is the modern woman who knows what she wants and is a little bit stubborn.

The woman determined
Our own research shows that 80% of the women are in charge. The woman chooses the lighting and the man has little input. In other words, the woman determined. With this message Directlampen.nl has made a commercial with a wink.

Man out and lights on!
Lighting plays the main role in the commercial. A short and striking spot has been chosen. The loving couple can not stay away from each other. The moment the man wants to turn off the light, the woman does not agree with it. The man is thrown out of the house, after which the woman falls in love with her lamp.

View the commercial here:

'' With this campaign, directlamps.nl shows that lighting creates atmosphere. ''

Credits:
Client: Directlampen.nl
Advertising agency: IQ Media
Concept: Directlamps.nl
Director: Peet Gelderblom
Producer: Scarlett de Moor
Make-up: Daniëlle Wacker