[Video] Travel industry runs into mobile services

Mobile services are big business for the travel industry. "The travel industry is a low margin business", says Jeroen van Velzen, commercial director of The Sound of Data. A mobile service with which a euro can be earned is 'immediately checkout'. Emerce spoke with van Velzen about the developments of mobile services within the travel industry

Mobile services are big business for the travel industry. "The travel industry is a low margin business", says Jeroen van Velzen, commercial director of The Sound of Data. A mobile service with which a euro can be earned is 'immediately checkout'.

Emerce spoke with van Velzen about the developments of mobile services within the travel industry. More and more travel providers are doing upselling, and offer extra services during the journey as mobile. Van Velzen: "That the travel industry is a low margin business, that sounds crazy, for the consumer it is expensive, but the parties behind it are competing hard with each other.A low cost airline earns less than 3.5 euros in a chair. "

More revenue can be earned with the mobile service. The provider of the service does not have to do much, but does increase the service. At the same time, he earns one euro per service taken.

His company, The Sound of Data, is engaged in advice, development and maintenance in the field of telephony, text and video services. The travel industry is about mobile travel applications, for example the flight notification system. This service is integrated with online travel agents such as Cheaptickets, for example in the booking process. For around 2.5 euros, the consumer is informed on the outward and return journey, among other things, whether the flight is on time or delayed and where he has to check in. The travel agent, the provider of this service, transfers about one euro per flight.

Van Velzen: "The traveler takes the mobile with him on a journey, he does not drag his laptop with him to open it on the way, it is an interesting means of communication." Van Velzen picks up a mobile city guide, where the user can see where he can eat, which can then book, map out the route or book a taxi to go there. "All kinds of tourguidemchanismen : in the past you needed a tour guide, now the tour leader goes in the mobile."

According to Van Velzen, mobile is mainly used as a retention mechanism. "It's about how you build a relationship with the customer after he has bought a product."

Interview with Jeroen van Velzen from Editors Emerce on Vimeo.