Heineken is looking for a new digital agency

Heineken wants to strengthen the online presence of its brand, possibly with e-commerce activities, and is therefore looking for a new digital advertising agency. The brewer has written an international pitch for this, says BrandRepublic. This is confirmed again at Horizont.net. The new media partner is intended to supplement the existing global and local pool advertising agencies

Heineken wants to strengthen the online presence of its brand, possibly with e-commerce activities, and is therefore looking for a new digital advertising agency.

The brewer has written an international pitch for this, says BrandRepublic. This is confirmed again at Horizont.net.

The new media partner is intended to supplement the existing global and local pool advertising agencies. On the digital front, Heineken already works together with AKQA, Lean Mean Fighting Machine and Iris Worldwide.

A source from BrandRepublic thinks that Heineken wants to profile itself more in the field of e-commerce.