20, Feb - 2019
New advertising form LinkedIn: sponsored updates

New advertising form LinkedIn: sponsored updates

LinkedIn is chasing Facebook with a new form of advertising: sponsored updates. The user receives unsolicited commercial messages prominently in his message flow. According to LinkedIn's explanation, these messages are clearly recognizable as commercial statements. Companies can appeal to a wider audience, both people who follow them and non-followers

Read More
Aad van Musscher commercial director of We adapt

Aad van Musscher commercial director of We adapt

We adapt, which makes dynamic advertising accessible to advertisers and agencies, has attracted Aad van Musscher as commercial director. He will be responsible for all commercial activities. We adapt uses its own Creative Management Platform (CMP) in a SaaS environment for advertising networks, Digital Out-of-Home and social channels such as Facebook, Instagram and Youtube

Read More