20, Feb - 2019
"Native ads ignore regulations"

"Native ads ignore regulations"

Certainly a third of native advertisements do not appear to comply with federal legislation in the US. The reason is that because of the strict regulations, natives work less well. Polars State of Native Disclosure analyzed 137 native advertisements at 65 site owners. Slightly more than half used the term 'sponsored' and only 4

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New managing director for Ligatus

New managing director for Ligatus

Nick Kalse will become the managing director of Ligatus on 1 September. He succeeds Michel Hoekstra, who was at the helm after nine years. The appointment is an internal promotion. Kalse joined Ligatus as an intern and worked up to the management of the company. Until recently he was Head of Programmatic at the specialist in native programmatic advertising

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