20, Feb - 2019
Weborama launches data management platform

Weborama launches data management platform

Advertising technology company Weborama is using a data management platform (DMP) in the Netherlands. This allows customers, for example, to find look-alikes and audience extensions. The core of the system is a bigdata structure with four hundred million profiles, of which twelve million Dutch. The DMP shell over it allows advertisers to create smarter customer profiles for online advertising

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Personalization: five reasons why it does not work well

Personalization: five reasons why it does not work well

We can map customer behavior online and derive insights from it to apply personalization. But the dividing line between smart campaigns and irritating or even scary content is thin. How do you stay on the right side? A recent study by Inmoment shows that three-quarters of consumers often find personalization rather scary

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