20, Feb - 2019
Infographic: To Skip or Not to Skip

Infographic: To Skip or Not to Skip

Influencers are becoming increasingly important for online marketing, according to a study by MediaScience among 14 to 24 year olds. For example, Vlogs are not skipped, such as online advertising, and above all, the content is widely shared, even in forty percent of the cases investigated. By comparison, 85 percent of the preroll ads are not looked forward to according to this research

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How Kenya Tourism Board uses influencer marketing

How Kenya Tourism Board uses influencer marketing

Kenya's national traffic agency wanted more publicity for this destination in five important international markets. For this the campaign Can you Kenya? developed by Expedia Media Solutions. The collaboration started in August 2018. A content microsite was built for travelers from Australia, Canada, South Africa, the US and the United Kingdom

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