20, Feb - 2019
McDonald's hopes to make mobile catch-up with coupons

McDonald's hopes to make mobile catch-up with coupons

Since 2013, there have been regular reports about McDonald's, which would work on a mobile strategy. Meanwhile, two years later, several American fast food chains are running ahead of the troops and McDonald's is trying to catch up. The world-famous company does not have the easy time at the moment: the number of sales in the home market decreased again last year

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'Price promotions lose impact'

'Price promotions lose impact'

The consumer seems to slowly lose interest in price promotions. Loyalty is increasingly about convenience and not about direct cash-back or price reduction. Various promotional tactics are under pressure. The number of consumers who have given in to the promotion for such a promotion in the last twelve months has fallen sharply

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