20, Feb - 2019
Webpower acquires profiles company

Webpower acquires profiles company

E-mail marketing specialist webpower has taken over the Dutch startup Science Rockstars. Science Rockstars focuses on intelligent data solutions and is one of the founders of persuasion profiling. Webpower sees this as the next step in personal marketing. With the acquisition of Science Rockstars, webpower has acquired the technology and knowledge in the field of persuasion profiling (also known as PersuasionAPI)

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DDMA identifies vulnerabilities in security members

DDMA identifies vulnerabilities in security members

The branch association for dialogue marketing will check whether there are vulnerabilities in the data security of its members. On the basis of a questionnaire, which each member must go through, it becomes clear how 'hack-proof' an organization actually is. DDMA developed a so-called security check for its members

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