20, Feb - 2019
How important are discount codes for retailers?

How important are discount codes for retailers?

Anyone who still doubts the right to exist of the discount voucher, should take a closer look at the national and international companies that largely rely on this principle. Reportedly, more than two thousand companies are already offering their discount action via Dutch Scoupy. The coupons are offered to more than 750 thousand users

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Heineken: 'Bridge between catering and retail'

Heineken: 'Bridge between catering and retail'

Heineken launched the 'Heineken Biertegoed' program last week, with which beer enthusiasts build up beer credit for a freshly brewed Heineken beer when they buy Heineken products. "The program builds a bridge between the bank and the bar, " explains Sebastiaan Berkvens, head of e-commerce at Heineken

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