20, Feb - 2019
CRO checklist for mobile: start at the base

CRO checklist for mobile: start at the base

Those who listened well during Conversions @ Google in Dublin heard more than just a hymn on all the new, cool gadgets with which CRO for mobile can be lifted to a higher level. There was also a counter-sound: first make sure you have the basics in order. You can optimize until you weigh one of us, but if your platform is not accessible to all mobile devices, it makes little sense

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Google launches buy now button

Google launches buy now button

Google is going to launch a new buy now button at its search results. With this, the company wants to compete with Amazon and eBay. Above the search results now comes a header called Shop on Google, as far as a sponsored advertisement is concerned. Google therefore leaves normal search results untouched

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