20, Feb - 2019
Customers from top to bottom: a different view of customer value

Customers from top to bottom: a different view of customer value

"Know your customer" is a motto that is gradually being endorsed by all commercial organizations. Customer focus, customer engagement, customer centricity and many more customer-related buzzwords have come to us in the last ten to fifteen years. The use of CRM systems has become commonplace

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Code of conduct for deduplication and conversion attribution

Code of conduct for deduplication and conversion attribution

Trade Association Platform Affiliate Networks (PAN) introduces a Code of Conduct for the so-called deduplication of transactions and conversion attribution. The guidelines drawn up by PAN members Affiliate4you, affilinet, Daisycon / Paxz, Tradedoubler and Zanox must ensure transparency and fair play

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