20, Feb - 2019
KLM: on the way to one-on-one offers

KLM: on the way to one-on-one offers

KLM uses digital applications to serve customers as personally as possible. This not only leads to a higher NPS score but also to more conversion, says vice president Digital Marketing and E-Sales Wijnand de Groot during Eye for Travel. In the early days of the internet, the focus was on digitizing processes such as booking a flight ticket or checking in for a flight

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'Google Assistant currently smartest digital assistant'

'Google Assistant currently smartest digital assistant'

Googles digital help Google Assistant has been tested as best in a survey by marketing agency Stone Temple. The assistant, now also en route to the Netherlands, understands the most questions according to the company. Amazon, on the other hand, has made the most progress with Alexa. The battle between Google, Amazon, Apple and Microsoft is increasing

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