Netflix wants more own programming

The American internet video store Netflix screws up the investment in its own programming by a factor of three. With more own productions, it wants to stand out from Amazon and YouTube. Own productions such as House of Cards and Hemlock Grove already score well with the American public and the first reactions to Arrested Development are not disappointing

The American internet video store Netflix screws up the investment in its own programming by a factor of three. With more own productions, it wants to stand out from Amazon and YouTube.

Own productions such as House of Cards and Hemlock Grove already score well with the American public and the first reactions to Arrested Development are not disappointing. Netflix wants to further increase this interest wave for its services and bolsters investments on its own productions.

Fifteen percent of the license fee normally paid to third-party producers will now go to their own productions. Substantive CEO Ted Sarandos says that the number of own titles must double in the next year and a half.

Video stores such as Netflix, YouTube and Amazon are in a content struggle with each other. Each of them invests tens to hundreds of millions of dollars in their own productions. This gives their stores their own face, offers a distinctive offer for viewers and tickling - in the case of YouTube - the interest of advertisers. Cable broadcaster HBO currently scores well internationally with its own production Game of Thrones .

Netflix achieved sales of more than a billion dollars for the first time in the first three months of this year. About twenty percent of this comes from foreign customers.