WhereBenJij.nu after takeover independently

Web builder EasyApps from Delft sells, after his brainchild WaarBenJij.nu, after almost 6 years. The new owners are making the community site more market-oriented and aiming for further foreign expansion. Jasper Hofkes and Erik Mulder and their company Webrewery take over the travel site WaarBenJij.nu and the ten staff

Web builder EasyApps from Delft sells, after his brainchild WaarBenJij.nu, after almost 6 years. The new owners are making the community site more market-oriented and aiming for further foreign expansion.

Jasper Hofkes and Erik Mulder and their company Webrewery take over the travel site WaarBenJij.nu and the ten staff. The activities move to the center of Utrecht. The acquisition was sealed two weeks ago.

How much has been paid for the takeover is not known. The two founders of the travel site hold a small interest in the site that started as a hobby.

EasyApps, a technical company, built the site into a community with 120, 000 'followers'. Half of them were active users last year. According to the figures from STIR, the site processed 35 million visits last year.

Travelers report on the site with a blog and through photo books where they are located and what experiences they got there. The site is aimed at those who stay at home and travelers in the same region as the author.

"The site must become relevant before you travel and afterwards, " says Japser Hofkes. "It needs to get more of a social network, for example that travelers exchange more tips with each other". This is already happening in the forum at the site, but that knowledge sharing is separate from the rest of the site.

WaarBenJij.nu also has German and English sister sites. Webrewery plans to open digital stores in other countries, but that is not the first priority.

The acquisition of the travel site is the third in the travel industry in a short time. Earlier this year, Zoover took over the companies WeerOnline and CampingMening.nl.

Photo: vairoj (cc)