Hungry.nl grows 65% in a traditional take-away market
Amsterdam, 24 October 2017 - Two years after the launch of Hungry.nl, the lean and mean meal delivery site is a formidable player in the Dutch take-away market. The company has a sympathetic earnings model that fits the current market, with low commission (7%) on orders getting restaurants and consumers more value for their money
Amsterdam, 24 October 2017 - Two years after the launch of Hungry.nl, the lean and mean meal delivery site is a formidable player in the Dutch take-away market. The company has a sympathetic earnings model that fits the current market, with low commission (7%) on orders getting restaurants and consumers more value for their money. A strategy that works; Between 1 September 2016 and 1 September 2017 Hungry.nl experienced 65% growth compared to the previous year. This makes Hungry.nl the undisputed number 2 within the traditional take-away market *.
Currently more than 2, 500 restaurants offer meals via the platform. Recently Hungry Group has received an investment of 4 million euros, which is used to grow in the current market and to improve the service.
Growth based on data
Behind the scenes Hungry.nl has a lot of knowledge available to further stimulate growth. The platform runs on the technique of partner Delivery Hero; active in more than 40 countries and with 150, 000+ connected food suppliers the largest restaurant network in the world. Hungry.nl benefits from this and uses the available data to effectively realize growth. In recent months, consumers have seen Hungry.nl change in different ways. Thanks to improved payment options, the app has become more user-friendly and users are recently notified when restaurants in the neighborhood have special offers. The desktop site has also been given new functionalities. For example, it is now possible to place an order as a group. By creating a group-order link and sharing it, everyone can indicate their preference within an order.
Sustainable business model
The Danish parent company, Hungry Group, shows that it is possible to be sustainable with a low commission. Three years after the introduction of Hungry.dk, the service has been running break in Denmark since 2016. According to Morten Larsen, CEO, Hungry Group, this example offers prospects for the Dutch market: 'Other providers demand high commissions and often focus on consumers in large cities. At the moment we are gaining ground in smaller student cities such as Groningen and Delft. These cities are an important part of our growth strategy. ' In the coming period, Hungry.nl will have to continue to grow steadily in order to realize its ambitions. Larsen says: "Thanks to the recent investment in Hungry Group, we can work in the near future to strengthen our position within the market and to further optimize our services."
About Hungry Group
Hungry Group was founded by Morten Larsen at the end of 2012, after which Hungry.dk was launched in 2013. Hungry Group is active in Denmark, Ireland and the Netherlands. A total of 4, 500 restaurants are connected and 400, 000 meals are processed monthly through the platforms. Every year more than 35 million euros in orders are made. The platform works on the technology of partner Delivery Hero, also co-shareholder in Hungry Group. Delivery Hero is part of the 'Global Online Takeaway Group', consisting of five online take away platforms that operate in 71 countries with a total of 147, 000 affiliated restaurants. In 2017, the investment company Naspers shares shares twv. 660 million euros in Delivery Hero from Rocket Internet.
* Affiliated restaurants have their own delivery service, meals offered often fall into the fast food category