Wunderman establishes e-commerce branch

Digital agency Wunderman is going to offer e-commerce services, also in the Netherlands, and will fill this in practically by deploying the expertise of sister company Salmon. Since this week, the label from the WPP group under the name Wunderman Commerce offers its services on the e-commerce market

Digital agency Wunderman is going to offer e-commerce services, also in the Netherlands, and will fill this in practically by deploying the expertise of sister company Salmon.

Since this week, the label from the WPP group under the name Wunderman Commerce offers its services on the e-commerce market. This mainly concerns integrations for major brands with systems such as Hybris, IBM Commerce, Intershop and Hybris. In fact, the new label is being filled by Salmon, which has also included Eperium since the end of last year.

Salmon explains in a press release: "By joining forces, Wunderman can offer its customers even more technology strategies and world-class delivery capabilities for, among other things, campaign, web shop and content purposes. Underpinned with data, Wunderman can create the ultimate customer experience for every customer. In addition, this step gives Salmon access to Wunderman's global customer database and offers Salmon the opportunity to leverage the best CRM capabilities and offshore marketing automation centers. "

It goes without saying that the label Salmon eventually goes into Wunderman, but that is not yet the case.