CEO RTL: 'More investments in digital video distribution'

To compete with parties like Netflix, RTL has to invest in more digital video for the local markets. Bert Habets, CEO of RTL Group, also explicitly wants to invest money in formats for young people. He seems to lift the strategy of RTL in the Netherlands to a higher level. Namely to all countries where the channel group is active in Europe

To compete with parties like Netflix, RTL has to invest in more digital video for the local markets. Bert Habets, CEO of RTL Group, also explicitly wants to invest money in formats for young people.

He seems to lift the strategy of RTL in the Netherlands to a higher level. Namely to all countries where the channel group is active in Europe.

In an interview with the Frankfurter Allgemeinen Zeitung, Habets mentions no amounts, nor a period within which he wants to reach the first milestones.

To the booklet by RTL Nederland with Videoland, the CEO also wants to offer more on-demand productions in Germany. In concrete terms this means more content for subscribers TV Now.

Habets' predecessor saw RTL Group, according to former program director Erland Galjaard ( from 19:51 ), no need for digital video investments. The idea of ​​investing heavily in own productions for Videoland.nl therefore found no response. That sentiment seems to have turned with the appointment of the Dutchman.

In order to compete with a party like Netflix, the channel group wants to offer more local content. This should be suitable for a mass audience but may deviate in format. This is especially necessary for young people, according to Habets. The younger audience is better served with quality productions of ten to fifteen minutes than with a weekly series of three quarters of an hour.

Which data strategy lies under these activities and how much he wants to invest in it does not discuss RTL Groups CEO. However, content and data go hand in hand in the Netflix world. One does not exist without the other.